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ILLUM
Østergade 52, Copenhagen
What's special
Northern Europe's leading luxury and design department store, at the very heart of Strøget. Recently transformed into a super-modern lifestyle hub with a stunning panoramic rooftop.
What you'll find
A long line of international luxury brands such as Acne Studios, Balenciaga, Gucci, and more. ILLUM Underground houses a gourmet supermarket and culinary offerings, while the rooftop hosts restaurants with excellent views over the city.
Brands to know
This department store specialises in premium fashion, designer clothing, and internationally acclaimed luxury streetwear.
Acne Studios
The most famous Scandinavian luxury fashion brand (originally Swedish, hugely popular in Denmark), known for avant-garde cuts, leather pieces, and premium denim.
Ganni
Copenhagen's favourite fashion brand, offering printed dresses, chunky shoes, and a light, colourful style.
Stine Goya
A distinctive Danish designer devoted entirely to bold colours, artistic prints, and rich fabrics.
Norse Projects
A men's brand combining classic workwear and functional minimalism with uncompromising tailoring quality.
NN07
A respected men's fashion brand specialising in chinos, button-down shirts, and timeless smart-casual pieces.
Maria Black
A Danish premium jewellery brand designing gold and silver earrings, rings, and necklaces in a geometric, modular style.
By Malene Birger
A luxury women's brand with a soft, sophisticated bohemian look, focused on knitwear and elegant evening pieces.
Rains
The Danish brand that turned waterproof raincoats, backpacks, and accessories into coveted urban fashion items.
Tekla
An ultra-trendy textiles brand specialising in organic cotton bedding, soft towels, and minimalist loungewear.
A. Kjærbede
A young Danish sunglasses brand offering contemporary Scandinavian designs and excellent quality at remarkably accessible prices.